Advertising is the best way to spread a message to tons of readers in short time. Many of these readers could become your targeted customers. Internet advertising is relatively cheaper as compared to other forms of advertising such newspaper, television, and magazine etc. If you are just starting your business and want to sell your products or services globally then you need internet advertising for your business. Your advertising campaign could be successful if you follow some important internet advertising tips so let’s learn and understand these tips before spending money.
Current position in the search engines
Before you decide to advertise your site, it is important to know the current position of your site in the search engines. There are many ways to check the position of your site. You can check the Alexa rank, Google page rank, and Moz rank etc. Do not just depend on only one metrics but make a combination of two metrics. If a site stands well in more than one metrics then it means it is doing well. If you are running WordPress to manage your site then you can use number of plugins to find the total number of visitors, unique visitors and returning visitors. All these points together will complete the analysis of your site.
Analyze the current position of the advertising site in the search engines
Analyzing the current position of your site only is not sufficient but you should also analyze the position of the advertising site. Would you like to take support of a site than ranks inferior than your site? No one will answer YES. The answer of this question explains why you should analyze the search engine ranking of the advertisers. You can find the Alexa, PR and Moz rank of the advertiser but you cannot find the unique visits to a site, returning visits, and total pageviews etc so for these parameters you should depend on the answer of the advertiser. Don’t forget to ask an advertiser about their unique visits, returning visits and the total page views.
Perfect match is essential to get better traffic
Check the relevancy of the advertising site with your site. If you sell cars and you are promoting your site on a blog that talks only on the dating subjects then this match is not perfect. You will not get quality traffic from such a blog because the visitors coming to it will be mainly those that are interested to learn the dating tips. These visitors will be least interested to buy your cars. So advertise your site on a site or blog that deals in the same niche.
Quality of traffic
Before you decide your advertiser, it is important to know the quality of traffic that you might get from the advertising site. If your business deals in providing the financial advices then the quality traffic will be composed of those visitors that are in search of a financial advisor. The success of an advertising campaign largely depends on the quality of traffic so make sure that you are going to get the high quality traffic by your advertisements.
Writing the advertisement
After you get a good site to advertise on, the next important task is to write the advertisement. Remember the success of the advertisement campaign mainly depends on the content in the advertisement. Suppose you own a content writing firm and advertising to get the content writing orders but you make a spelling or grammar mistake in writing the advertisement. Do you think the advertisement will be successful? A single mistake in grammar or spelling can half the success of your advertisement because majority of the clients will think that if the provider cannot write his or her own advertisement properly then how he or she will complete the orders of the clients.
So make sure that the content in the advertisement is short, meaningful, goal oriented, error free and do not confuse the readers.
Give valid information in the advertisement
You have made the content error free but do not pack it with fake promises to get more traffic. You will get more traffic if you make fake promises but this traffic will be short term only because all those visitors who will visit your site seeing that fake promise will never return to you after knowing the truth. Now it’s up to you to understand that you have gained something or lost something. Double check the URL you are giving in the advertisement. A wrong URL will make everything wrong so check it twice.
Now you have advertisement content ready to be send to the advertiser but before taking this final step just ask one more question to the advertiser that where your advertisement will be displayed on his or her site. The reason of this question is that the advertisement position is very important in measuring the success of the advertisement. An advertisement displayed in the footer will be less effective as compared to the advertisement displayed in the top right or left position in the header. So try to get the best position to display your advertisement and final your order only after knowing the exact position that the advertiser is offering you.
Decide your budget
The budget is the next important thing that you should take care of. Never order anything that you cannot afford to pay otherwise it will be the wastage of time. Decide your budget and order an advertisement package according to the maximum amount that you can afford to pay.
There are pricing models according to which the advertisers quote rates to their clients. CPC, CPM, and flat rate etc are some common pricing models. CPM and CPC models are good but only for the expert advertisers who know what they are doing and who can measure their success. For the beginners, flat rate pricing model is the best choice. In the flat rate pricing mode, the advertisers quote fixed rates for the fixed time period. It means that price will not increase if you are getting the visits more than expected.
After a good advertising campaign, you will get good unique visits to your site but still you cannot say that the campaign has been successful. The advertiser has done his job by sending good traffic to your site and now it’s your turn to convert this traffic to the maximum sales and make the campaign successful. To get the good traffic conversion rate, the website should be able to satisfy the visitors. All the points about your services, history, mission, vision should be clearly told on the site with nice and clean web design according to the latest web design standards. Make sure that no function ends halfway. Coding should be done nicely and perfectly. A good website can only make the advertising campaign successful so make a good website.
These are the 10 important internet advertising tips that every webmaster should follow to get the maximum from their advertising campaigns.
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